Here's a sample prompt from the guide.
Prospecting & Lead Generation
1. Ideal Customer Profile (ICP) Development
Enhanced Prompt: "Act as a strategic marketing consultant with 15+ years of experience in B2B customer segmentation. Develop a comprehensive, multi-dimensional Ideal Customer Profile (ICP) for a [Your Company Type, e.g., B2B SaaS cybersecurity platform] selling [Your Product/Service, e.g., endpoint detection software] that solves [Core Problem Solved, e.g., advanced persistent threats and zero-day attacks].
Your ICP must include:
a) Firmographics: Industry verticals (primary and secondary), company size ranges (employee count: 500-5,000 and annual revenue: $50M-$500M), geographic locations with market maturity indicators, growth stage indicators (funding rounds, expansion signals)
b) Technographics: Current security stack components, cloud infrastructure preferences (AWS/Azure/GCP), compliance requirements (SOC 2, HIPAA, PCI), existing vendor relationships and contract renewal cycles.
c) Psychographics: Specific pain points with quantified impact (e.g., average cost per security incident: $4.24M), strategic goals and KPIs they're measured on, buying motivations and trigger events, risk tolerance levels and decision-making styles.
d) Buyer Personas: Map 3-5 key stakeholders involved in purchase decisions including: job titles, reporting structures, typical backgrounds, individual motivations, preferred communication channels, and influence level in the buying process (economic buyer, technical evaluator, end user, champion)e) Negative ICP Criteria: Company types, sizes, and characteristics that are poor fits to avoid wasted effort.
Format the output as a detailed buyer persona document with specific examples and provide a scoring rubric (1-10) for qualifying prospects against this ICP."
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